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Now is the best time to seed and fertilize your lawn. The mix of cooler temperatures, more dew and rain and plenty of sunshine are all key factors. While the soil is warm enough to germinate the seeds, the cool air invites the grass to grow a strong root system, resulting in a lush spring lawn that will be better able to resist weeds and summer stress. Over seeding with grass seed and fertilizer right around Labor Day can make your lawn up to 49% thicker next spring.